Marketing Automation Executive

St Albans

Mr Who?

MrQ - we're an awesome, award winning online casino launched in 2018. We're big on tech, big on performance and most of all - big on fun. Over the years, we have experienced explosive growth - which means we need more rock stars to join our quest for total world domination.

Work smart, play hard - it's the underlying TL;DR of our culture. Sure, we build cool stuff, our marketing campaigns rock, and our games are the best in the biz - but we also like to have a bit of fun.

Working as part of the Product Marketing team, this role is to support the CRM function in implementing Marketing and Operational comms. Your focus will be to support the Operations Team in implementing flows to improve our Source of Funds approval rates, KYC pass rates and ensuring we have the right messages to protect our players against any gambling harm. You’ll also support the CRM Team in implementing automated comms journeys, such as players who have only deposited once or players that are churning to improve the ongoing retention and lifetime value.

  • Provide support to the Product Marketing team in the delivery, review
    and on-going optimization's of the CRM and Operational marketing strategy
  • Responsible for the day-to-day implementation and maintenance of
    Operational and System Generated campaigns, including workflow
  • Champion the technology and consistently strive to collaborate with
    various stakeholders across the Operational side of the business
  • Keep abreast of industry initiatives and monitor competitor activity,
    highlighting areas for development
  • Undertake relevant testing and approval processes across the team
  • Ensure all messaging is on brand
  • A/B and multivariant testing to optimise Automations
  • Advising on improvements to the overall customer journey
  • At least 1 year experience with an ESP such as dotdigital, Sales-Force Marketing Cloud, Emarsys, Braze
  • Knowledge of automated programs and industry best practice
  • Some gaming experience would be advantageous
What’s in it for you?
  • Attractive Salary package
  • Additional Leave Days
  • Birthday Leave
  • Parental Leave - 4 weeks
  • International Health & Life Insurance
  • Wellness Incentives
  • Growth Allowance
  • Flexible Working Environment
  • Friendly and Multinational Environment

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