Marketing Automation Manager

Remote: St Albans|hybrid

Mr Who?

MrQ - we're an awesome, award-winning online casino launched in 2018. We're big on tech, big on performance, and most of all - big on fun. Over the years, we have experienced explosive growth - which means we need more rock stars to join our quest for total world domination.

Working as part of the Product Marketing team, this role is to support the CRM function in implementing Marketing and Operational comms.
Working alongside other Marketing Executives, this newly created role will ensure we are delivering the best multi-channel, automated comms targeted to players at the right time of their journey with This includes channels such as email, SMS, direct mails, onsite pop ups and banners.
Your focus will be to support the Operations Team in implementing flows to improve our Source of Funds approval rates, KYC pass rates and ensuring we have the right messages to protect our players against any gambling harm.
You’ll also support the CRM Team in implementing automated comms journeys, such as players who have only deposited once or players that are churning, to improve the ongoing retention and lifetime value. It’s a small and agile team, with a great attitude – we like to work hard and play hard!

What You Will Do

  • Provide support to the Product Marketing team in the delivery, review and on-going optimisation of the CRM and Operational marketing strategy
  • Responsible for the day-to-day implementation and maintenance of Operational and System Generated campaigns, including workflow management
  • Champion the technology and consistently strive to collaborate with various stakeholders across the Operational side of the business
  • Keep abreast of industry initiatives and monitor competitor activity, highlighting areas for development.
  • Undertake relevant testing and approval processes across the team
  • Ensure all messaging is on brand
  • A/B and multivariant testing to optimise Automations
  • Advising on improvements to the overall customer journey

What We’re Looking For

  • At least 1 year experience with an ESP such as dotdigital, SalesForce Marketing Cloud, Emarsys, Braze
  • Knowledge of automated programs and industry best practice
  • Some gaming experience would be advantageous
    What We Offer

    At MrQ, we take pride in providing an array of fantastic benefits to our valued team members. Enjoy a competitive salary package that recognizes your hard work and dedication. Need some extra time off? We've got you covered with additional leave days, and we believe in celebrating life's special moments, including your birthday, with dedicated birthday leave. Family matters to us, too, which is why we offer a generous four-week parental leave. Your well-being is our priority, supported by international health and life insurance. Stay motivated with wellness incentives and seize opportunities for personal and professional growth with our growth allowance. Embrace a flexible working environment that caters to your needs, and join our friendly and multinational team, where collaboration and camaraderie flourish. At MrQ, we're committed to ensuring that your experience with us goes beyond just a job – it's a fulfilling journey with a supportive community.

    We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone's voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.

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